Sick of endless hours of haircare research, security tagged products, whitewashed beauty standards, frustrating trips to Finsbury Park (IYKYK) and wasted money? Then we've got the solution for you!
Blanket recommendations don't work. Neither do most current hair categorisation systems. That’s why trawling reviews by people whose hair is completely different to yours doesn’t always give the best results. That’s why shopping for products from people who don’t understand what YOUR hair needs is extremely frustrating. That’s why we’re different. We know products, we know ingredients and we know your hair is unique. We’re on a mission to make your approach to haircare seamless, convenient, simple and a generally fantastic experience.
Let’s get to know you! Tell us about your hair and preferences, and our diagnostic engine analyses based on an in-depth understanding of hair structure (no “4A/4B/4C” categorisation here)
We use your hair diagnosis, goals, lifestyle and budget to tailor your perfect plan: products (from our carefully selected range of brands, which you can shop in one place), routine, reminders + more
Step into a world where all advice, tutorials, inspiration, product reviews and connections to haircare professionals are curated for your specific hair type!
haiRx was born out of Kinky Apothecary - Nigeria's pioneer natural hair company who played a huge part in driving the natural hair boom.
We think it's amazing that there are now so many options tailored to afro and curly hair, but we also understand that the flood of new products and tools on the market has made things much more confusing.
We know you're sick of the current hair experience! You just want someone to tell you what to use, who to see and most importantly you want an easy (and pleasant) way to get your hands on the right products.
So we've tapped into well over a decade of insights to bring you your perfect haircare companion.
Well, hello there! Nibi Lawson here - Founder and Chief Hair Obsessive at haiRx.